Makes It Simple for Merchants to Create Fully Integrated, Native Mobile-Commerce Apps for iPhone, iPad and Android Phones

PARIS--(BUSINESS WIRE)--Magento Inc., a leading global e-commerce technology solution provider, today unveiled Magento mobile, a new product that addresses the growing need for merchants to reach consumers through mobile devices.

"The big picture here is using technology to build relationships with customers and maintain a consistent experience across multiple venues"

Magento mobile includes deep integration with Magento's fast-growing e-commerce platform, used by more than 60,000 merchants around the world; and uses PayPal's mobile payments library to provide a seamless and fast checkout experience from a mobile device.

Unlike other mobile-commerce solutions which simply re-theme a merchant's website for mobile browsers (mobile Web), Magento's product transforms a retailer's product catalog into a fully-functional, branded, native application which merchants can use to interact and transact with their most valuable customers in a way unlike any other channel.

"Mobile is the next frontier for commerce," said Roy Rubin, Magento's CEO. "We expect our new m-commerce product to bring the same level of scale and innovation to mobile as our e-commerce platform did for the Web."

Magento mobile solves the three main problems for retailers looking to build an effective mobile-commerce strategy:

Integration with existing systems

Deep integration with a retailer's existing merchandising, e-commerce and customer relationship management tools is key for success. Magento mobile ensures that the shopping experience is seamless for consumers who interact with retailers across multiple channels, no matter what device is used to start or complete the transaction. "The big picture here is using technology to build relationships with customers and maintain a consistent experience across multiple venues," said Tim Schulz, Magento's senior product manager for mobile.

Easy portability to multiple mobile platforms

Since there are so many mobile devices with unique features, it is important to provide cost-efficient extensibility across multiple devices while also providing deep support for native features on each mobile device. Magento mobile will allow administrators to easily support new devices, as well as eventually add features that take advantage of the unique capabilities of each enabled device. The company plans to leverage the strength of its Magento Connect community marketplace to allow retailers to incorporate individual features for each device that are relevant to their business and customers' needs.

Support for payments

One of the biggest barriers to mobile commerce is fast, easy and safer payments. Magento mobile integrates with PayPal's mobile payments library for iPhone, iPad and Android, delivering a seamless mobile payments experience.

"Mobile is extending e-commerce to an anytime, anywhere, rich shopping experience that's coming of age in a very big way in 2010," said Osama Bedier, PayPal's vice president of mobile, platform and new ventures. "We're working with Magento to create a whole new shopping experience that makes it even easier for merchants to sell to customers accessing their online stores from a desktop, mobile or any other connected device."

The North Face Selects Magento Mobile to Power Its Mobile Commerce Initiatives

The North Face, one of the world's largest outdoor products companies, is one of the first merchants to use the new product. Beginning this week, iPhone users in Sweden and the U.K. will be able to download the application and purchase products directly from their iPhone. "The North Face name is synonymous with exploration, and the brand is recognized for its 40-year commitment to innovation and new technologies," said Michele Scarano, senior web marketing manager at The North Face. "In this mobile era, winning brands must be 'experience enablers' and Magento mobile will help us create a cohesive and fulfilling brand experience for the British and Swedish consumers as they connect with The North Face via their mobile phone, anytime, anywhere."

Magento mobile provides functionality for iPhone starting today, with support for iPad and Android devices coming later this year.

About Magento

Magento (http://www.magentocommerce.com/) is a feature-rich, professional e-commerce platform solution that offers merchants complete flexibility and control over the presentation, content, and functionality of their online channel. Magento's intuitive administration interface features powerful marketing tools, a catalog-management engine and is SEO optimized to give merchants the power to create sites that provide an unrivaled and rich online shopping experience for their customers, tailored to their unique business needs.

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